IM8 Review (Australia): Legit? Or a 90-Ingredient Illusion?

Reviewed against IM8's published labels and clinical research. Last updated July 2026.

We make protein bars, not greens powders. So why review this at all?

Partly because we pay attention to this stuff. Everyone here reads labels for a living, and IM8 is the most talked-about supplement to land in years. When something that big arrives, we are going to look at it.

And partly because we have stood on the other side of the problem it represents. When you formulate a product there is a constant, quiet pressure to add ingredients. A longer list looks more serious. It gives the marketing more to say. And it costs far less to add a twentieth ingredient at a token amount than to dose the fifth one properly. Everything we considered and rejected for Raised got rejected on that basis. It did not do enough to earn the space.

So a product claiming ninety ingredients does not read to us as generosity. It reads as a decision, and we are interested in what the decision cost. That is a different lens from most reviews of this thing, which are either affiliate posts or people rating the taste.

IM8 is the all-in-one supplement co-founded by David Beckham, with a scientific advisory board drawn from Mayo Clinic, NASA, Cedars-Sinai and Yale. The flagship is Daily Ultimate Essentials Pro. There is a separate longevity sachet, and a bundle of the two called the Beckham Stack. This review is mostly about Essentials Pro, since that is the product carrying the ingredient count and the "replaces 16 supplements" line.

Short version: The vitamin and mineral core is well built, but IM8's marketing states there are no proprietary blends and no hidden dosages in the product, and IM8's supplement facts panel contains at least five named complexes listing a combined weight with no individual doses inside them. One of those complexes holds twenty-six botanicals sharing a single number.

Both of those cannot be true. 

What IM8 gets right

The vitamins and minerals in Essentials Pro are dosed properly and, crucially, disclosed individually. The Pro formula runs 200mcg of B12 as methylcobalamin, 900mg of vitamin C, 50mcg of vitamin D3 from lichen, 100mcg of K2 as MK-7, 100mg of magnesium bisglycinate, and bioactive forms of B6 and riboflavin. Folate is Quatrefolic. Using the more absorbable forms of B12, B6 and folate costs money, and cheaper manufacturers skip it. IM8 did not.

Two functional ingredients land where the research actually sits. CoQ10 at 100mg. MSM at 1,500mg in the Pro formula, up from 1,000mg in the original. Both are real clinical amounts rather than token sprinkles, and both appear as standalone line items you can check for yourself.

It is NSF Certified for Sport and third-party tested, with a published Certificate of Analysis. That is not decoration. The batch has been screened for banned substances and the label verified against the contents, which matters a great deal if you compete in a tested sport and is fair reassurance for everyone else.

If IM8 sold itself as a premium multivitamin with a couple of well-chosen extras and honest testing, this would be a short and mostly positive review.

Check out IM8 for yourself

The claim that does not survive its own label

On the Essentials Pro page, IM8 runs a comparison table against a leading greens powder. Row after row of IM8's dose against the competitor's. Underneath, the table closes with this: clinically dosed ingredients in every serving, no proprietary blends, no hidden dosages.

Now look at the supplement facts panel for the same product.

The published Essentials panel contains a Raw Superfoods, Greens, Fruits and Herbs Complex. Inside it: agave inulin, beet root, carrot root, spinach leaf, blueberry, artichoke leaf, apple, pomegranate, milk thistle seed, cinnamon bark, fermented sugarcane, ginger root, lemon bioflavonoids, elderberry, turmeric root, cranberry, tomato concentrate, citrus bioflavonoids, tart cherry, dandelion root, ginkgo biloba leaf, grape skin, green tea leaf, açai, sea moss, grape seed.

Twenty-six ingredients. One combined weight. No individual doses.

It is not the only one. There is a Hydra Electrolytes Complex, an Essential Amino and Renew Complex, a Digestive Support complex and the CRT8 Complex, all listed the same way. An independent analysis of the Pro panel reaches the same conclusion, noting these blocks give a total blend amount without individual component doses, which lowers confidence in the real strength of the specific ingredients inside them.

Then there is the row in IM8's own comparison table that has no number in it. Under "Superfoods and Greens", where every other row carries a dose, IM8's entry reads "Full Spectrum Blend". The competitor's entry reads "Full Spectrum Blend". On the table built to prove IM8 has no blends, the greens row is a blend.

To be precise, because precision is the whole point of this article: IM8 has not hidden its vitamins. Those are itemised and impressive. What it has done is publish a no-blends claim on a product whose panel is substantially built from blends, then run a comparison that quietly exempts the blended part.

Why the blend is the part that matters

You could argue the greens are garnish and the vitamins are the product. Except IM8 does not price it that way.

In IM8's own cost breakdown, the one supporting the four-thousand-dollar annual saving, "Superfoods, Greens and Fruits" is valued at fifty US dollars a month. "Adaptogens and Super Mushrooms" gets thirty. That is eighty dollars a month of claimed value attached to precisely the ingredients whose doses are not disclosed. The parts you cannot check are carrying a fifth of the product's stated worth.

The doses matter because these botanicals have real research behind them at real amounts. Milk thistle's liver work uses roughly 200 to 420mg of silymarin daily. Ginkgo's cognitive studies typically use 120 to 240mg of standardised extract. Green tea trials need several hundred milligrams of EGCG to land a meaningful catechin dose. Reishi appears in trials mostly between 1,400 and 5,400mg. Ashwagandha's stress and cortisol effects turn up between 125 and 600mg, rhodiola's between 200 and 600mg.

Twenty-six botanicals sharing one modest combined weight. Arithmetic does the rest. Each sits at a fraction of the dose its own research used.

The industry term is pixie-dusting. You include a recognisable ingredient at a quantity too small to do its job so that it can appear on the label. The ingredients are real food and nobody is committing fraud here. But a sprinkle of each is not a working dose of any, and it inflates the ingredient count far more than it does anything for you. A botanical studied at a gram a day does nothing measurable at twenty milligrams, however good the research behind it.

The Longevity sachet, where IM8 does better than we expected

Longevity lists 300mg of NMN and 250mg of trans-resveratrol. That resveratrol figure sits comfortably inside the range used in clinical trials, generally 150 to 1,000mg a day. Real doses, disclosed as real numbers. Some compounds fall well short, notably spermidine at 3mg. But on the headline compounds, this product does roughly what it says on the sachet.

The overreach is in the framing. Longevity is sold as targeting all twelve hallmarks of ageing, and the Stack page repeats it. Dosing resveratrol and NMN properly earns genuine credit. Implying that a daily sachet meaningfully slows twelve separate biological ageing processes is the marketing sprinting a very long way ahead of the evidence.

What the number even is

While reading IM8's own pages we could not get a consistent answer on how many ingredients are in the flagship product. The Essentials Pro page says 90. An IM8 blog page says 92. The FAQ describing the product says "100+". Retail listings say 92. Some of that is the Stack adding Longevity's compounds and the count sliding between products. Some of it is nobody keeping track.

Which tells you what the number is doing. If it moved because the formula moved, the marketing would track it. A figure that drifts between 90 and 100+ depending on which page you land on has stopped being a specification and become an impression.

A longer list is not better nutrition. Past the point where each addition is present in a working amount, every extra ingredient either contributes something real or contributes a line on the label, and IM8's count is high because it is generous with the second kind. Twenty-six botanicals at a sprinkle each add twenty-six to the total and almost nothing to the effect.

We understand exactly why products get built this way, because we have felt the pull. Ninety ingredients sells harder than an excellent multivitamin with two good extras, even though the second is the more honest description. The number does the persuading. And the one piece of work that would test it, checking whether each ingredient is present in a meaningful amount, is the work the complexes make impossible.

Our own numbers, since we are the ones asking

It would be cheap to spend two thousand words demanding dose transparency and then offer none.

Every Raised bar contains 5g of Australian grass-fed hydrolysed collagen. Not a trace for the label. Roughly ten per cent of the bar by weight, and the largest single contributor to the protein in it.

We chose 5g because that is the amount the joint research actually uses. A twelve-week randomised controlled trial in 180 physically active adults with exercise-related knee pain used 5g of collagen peptides daily and found a significantly greater reduction in exercise-induced pain than placebo, confirmed independently by the examining physician.

A separate twelve-week trial in 182 participants with hip and knee discomfort used the same daily dose and reported significantly less pain at rest, walking, climbing stairs and kneeling. Earlier work in 160 athletes at 5g daily over twelve weeks found improvements of roughly 38 to 39 per cent in activity-related and resting pain against placebo.

Now the caveat, which by the logic of this entire article we are obliged to give you.

Collagen may support connective tissue health. Our bars deliver 5g of high-quality Australian grass-fed hydrolysed collagen, matching the dose used in the peer-reviewed joint research rather than a token inclusion. We are not going to tell you our 5g reproduces those trial outcomes, because we cannot yet show our collagen exactly matches what they used. That would be borrowing someone else's result, which is a politer version of what we have just spent this article criticising.

The number is on the pack. The gap in our own evidence is in this paragraph.

What IM8 actually costs

Australian pricing shifts with the plan and whatever promotion is running, so check the current figures at the point of purchase. On the US site at the time of writing, Essentials Pro is $112 as a one-off, $89 a month monthly, or $78 a month on the quarterly plan at $235 billed every twelve weeks. The Beckham Stack runs to roughly $183 a month quarterly, around $6 a day.

IM8 frames this against buying twenty-plus supplements separately and itemises a $502 monthly alternative to justify a $4,000-plus annual saving. That holds on two assumptions. First, you would otherwise have bought all twenty at clinical doses, which almost nobody does. Second, the versions inside IM8 are themselves at clinical doses, which for the eighty dollars a month of greens, superfoods, adaptogens and mushrooms is exactly what the panel will not let you verify.

Split the price and it makes more sense. A well-formulated multivitamin with bioactive B12, P5P, Quatrefolic folate, 100mg of CoQ10 and 1,500mg of MSM, NSF certified and third-party tested, is worth paying more for than a supermarket multivitamin. On the Longevity side the resveratrol and NMN are real. That is the part of the range earning its money. The rest of the bill goes on the greens sprinkle, the undisclosed complexes, the brand, the advisory board, the celebrity co-founder and the welcome kit. None of that is hidden or dishonest. It is just worth naming, because it is a large share of what you are paying for.

Check out the current pricing on all IM8 products live on their website

IM8 versus AG1

Research IM8 for more than a minute, and you hit AG1, partly because IM8 runs its own comparison page against it.

Underneath the positioning, they are the same idea with the same weakness. Both bundle a long list of greens, herbs and extracts into complexes listed by combined weight, and both lean on the length of that list to signal completeness. IM8's vitamin and mineral doses genuinely beat AG1's on most of the rows it chooses to show, and it deserves credit for that. But on the row where both products would have to disclose their botanicals individually, both write "Full Spectrum Blend" and move on.

So the honest answer to "IM8 or AG1" comes down to price, taste, testing certification and which brand you trust. Neither answers the more useful question, which is whether a product built like this is where your money should go at all.

Who it is actually for

If you currently take nothing, want one high-quality multivitamin with a couple of genuine extras, and the single-drink ritual is the thing that actually gets you to take it, IM8 does that job well. The core is strong, the bioactive forms are the right call, and the NSF certification is worth real money if you compete in a tested sport.

It makes far less sense if you are buying it for the reasons the marketing pushes hardest. If you want the mushrooms, adaptogens or greens to do what their research says, the panel will not tell you how much of them you are getting, and a standalone product dosed properly and disclosed openly would serve you better. If you are buying it to replace sixteen supplements, check whether you needed all sixteen, and whether the versions inside are dosed where it counts.

The product is fine. It is the gap between what it is and how it is sold that we have a problem with.

The bigger point

Pull back from IM8 and the pattern is everywhere. A product gets sold on the length of its ingredient list, the credentials behind it and the breadth of what it claims to fix, while the actual amounts quietly sit below the level where any of it works. The label persuades. The dose does very little.

To finally bring in how this all relates to us - this is why Raised is built the way it is. Not out of some virtue in keeping lists short, but because every ingredient we add is one we then have to justify at an amount that does something. That constraint is uncomfortable and that is the point of it. No natural flavours, no artificial sweeteners, nothing hiding inside a complex we will not itemise. If we cannot tell you how much of it is in there and why, it does not go in -  and in the process, we've actually removed some ingredients we thought would be useful but didn't match the clinical dose required.

Getting out of the trap is not complicated, and you do not need to buy anything from us to do it. Ask what is in something and how much. Be more impressed by a short list at amounts that do something than a long list at amounts that do not. Treat a big number on the front of a pack as a marketing decision, because that is usually exactly what it is.

And no powder, whatever it claims, replaces eating actual food. Every credible expert agrees on that, and nobody has managed to bottle it yet.

This article is general information, not medical or dietary advice. If you are thinking about a new supplement, especially if you have a health condition or take medication, talk to your GP or an accredited practising dietitian first.

Sources

1. IM8 Daily Ultimate Essentials ingredients and dosages
2. IM8 Daily Ultimate Essentials Pro product page (pricing, NSF Certified for Sport, third-party testing)
3. IM8 Daily Ultimate Longevity product page (NMN, trans-resveratrol, spermidine doses; clinical-dosing claim)
4. CoQ10 clinical dose range, cardiac trials 100 to 400mg/day (Coenzyme Q10, PMC)
5. Reishi clinical dose range, 1,400 to 5,400mg/day (WebMD)
6. Ashwagandha clinical dose range, 125 to 600mg/day (PMC)
7. Rhodiola clinical dose range, 200 to 600mg/day
8. Milk thistle silymarin clinical dose, 200 to 420mg/day (Drugs.com)
9. Ginkgo biloba cognitive dose, 120 to 240mg/day standardised extract (ScienceDirect)
10. Green tea EGCG clinical dose, 200 to 1,200mg/day (PMC)
11. Trans-resveratrol clinical dose range, 150 to 1,000mg/day (PMC)